February 19 2009

What To Say When You’re Talking to Sellers

Don't be afraid when it comes to talking to sellers.  After you listen to this podcast, you'll be able to answer your own calls and talk to the property owners with confidence!  No more stuttering, being at a loss for words, or BLOWING the deal because you didn't know what to say when you got on the phone.

Visit me on my website for more Real Estate Marketing Ideas.

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October 1 2008

The Best Way To Handle Seller Calls from a Yellow Letter Campaign

There is no doubt that once you kick off a serious yellow letter campaign, the phone calls from sellers will start to flood in. This can be overwhelming to even the most experienced investors in the bunch. While one of the most awesome features of a yellow letter campaign is the incredibly high response rate, you still have to manage to pre-screen each and every seller that calls. If you miss some, you may miss the one that could make you several thousand dollars.So what is the best way to handle seller calls from a yellow letter campaign? You can handle it one of three ways. You decide which one works the best for you.

  1. Take the Calls Yourself - If you are on a tight budget and can't afford to outsource your seller calls to a professional answering service, then you can take the calls yourself. Here's what you can expect when you mail out a bundle of letters on Monday. It will take 1 to 3 days for your yellow letters to get into the hands of the prospects. They'll immediately ready your letter, and you'll start to get responses. The majority of the calls will come in all at once (meaning all over a span of 1 - 2 days), with a few stragglers trickling in behind them. You must be prepared to answer each call, and capture the necessary information in order to make a decision on whether or not to move forward with that lead. (Not recommended unless absolutely necessary).
  2. Send Your Callers to a Pre-Recorded Message - Every yellow letter has a phone number on it where the seller can contact you if they're interested in selling their house. Generally, the callers are directed to a "normal" person who answers the phone with a simple "hello",to keep the warm and fuzzy feeling of the yellow letter going. But there does come a time when the seller needs to know that they are dealing with a real estate investor. This could be the point that you decide to let them know that. You can have callers directed to a pre-recorded message that tells them about you and what you do for a living. You can explain the process a bit, and then give them another phone number (a cell # maybe) where they can call you to speak in person if they want to talk to you directly. This weeds out alot of people who are "tire-kickers" or trying to sell their house for top dollar. It will eliminate alot of junk callers and in a way, they have pre-screened themselves just one step further in the process. (Recommended)
  3. Hire a Professional Answering Service - While this is most expensive of the choices, it's the least amount of work on your part. And in this business, time is money = money is time. If you have a full time job, or are busy talking to sellers and negotiating fantastic deals, then you simply won't have time to answer calls from sellers. On average, your going to get about a 10% response rate when you mail out your yellow letters. if you mail out the minimum recommended quantity of 250 letters, that is at least 25 people that you have to talk to and pre-screen. it's just too time consuming. You can easily outsource this task to a professional answering service and let them handle it. They'll forward all of the leads to your email inbox and you can handle them from there. Not a bad deal, eh?

Whatever choice you make for handling your seller leads, I commend you. You are one step closer to landing that real estate deal and being able to choose the lifestyle that you deserve.

Tracy L. Caywood is an active real estate investor since 1999 and now a well known real estate coach and marketing consultant to new investors.For more information on "Yellow Letter" Marketing or to get a Free Sample, check out Yellow Letters Complete, your one stop marketing shop.

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September 11 2008

Why Does The Yellow Letter Work?

I know it's hard to believe that the yellow letter can be such a dynamic and powerful real estate marketing tool. After all, it's only a simple hand written note on a piece of yellow legal pad paper that is slipped into a personalized invitation envelope.  So why does it work so well?  It's easy!  Follow along.

Every day in the lives of every single person, young and old, thousands of marketing advertisements are flashed in front of your face as you are given reasons to do business with that particualr advertiser. Being the business of real estate is no different.  You are in competition with Realtors, buyers, as well as other real estate investors.  You must deliver something that is compelling and much different than what they are seeing as part of their day to day activity.

This is where the yellow letter comes in.  It's much different than anything that's out there. It gets immediate attention from the recipient, and I can honestly say that this piece of marketing just doesn't land in the trash can like the other stuff does.  It will get opened, most of the time before any other piece of mail that is received, and it will also get read.  That's pretty impressive considering the amount of mail that simply gets tossed.

The number one challenge marketers face in their business (any business - not just real estate) is getting their message read and making sure that the message is clear and precise.  The yellow letter has a definite way of doing that. There is no doubt that the piece will get read, and that the message will be clear and to the point.

If you're seeking a new real estate marketing idea, or maybe just looking to get back on track by implementing a campaign, then make the right decision and get some yellow letters out on the street and into the hands of your prospects!

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September 30 2007

What Kind of Response Rate With The Yellow Letter?

Do you know what type of results you get from the yellow letter?

That is a good question, folks! You know, with typical marketing you can expect to receive .5 to 1% response rate! Kids, that is a RESPONSE rate, NOT a conversion rate! With typical marketing, your job is to take that piddly pile of suspects, turn them into prospects, and try to convert them. How many pieces of mail do you think you'd have to mail out to get resutls? I'll tell you- ALOT!

This can be quite frustrating to investors, especially when you're new to the business and trying to get your feet wet. Getting those sellers to call can be the most difficult task of all.

Now that you're using the yellow letter, you won't have any problems getting motivated sellers to call you! Your phone will be ringing more than ever before.

So brace yourself and make sure you are ready for a flood of motivated sellers calling you ready to sell you their house!

Any questions? No problem. Just leave comments.

September 27 2007

Yellow Letter Marketing

People?? I don't know what kind of marketing you are using right now during the most awesome time ever to be a real estate investor, but I'm here to help!!

I've been in the business since 1999 and have never used or tried anything that works as well for attracting motivated sellers like the yellow letter. Since it is hand written letter, the response rate is through the roof (getting a consitent 10 to 25% response rate)!

This is letter the GURUS use! Try it for yourself and see why.

There's really no selling of this necessary. Check out the yellow letter yourself...you can thank me later!